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The Alphachannel Blog

Thoughts and updates on brands, technologies, platforms, social media, and cool digital experiences.

Daily Audio Briefs are the New Daily Newspaper

The New Daily Newspaper Reading is hard. It makes your brain hurt. And mobile text is too small to read, even with Retina Display. That's why publishers are creating short, well-produced, daily audio news roundups. With the attention span in The Attention Economy...

Welcome to the Stories Era

Here’s Alphachannel’s New Laws of Social Media for Brands. Snapchat Stories Have Spread Across The Dominant Social Media Platforms. Law #1: Stories are the New Newsfeed. Snapchat invented Stories, and the under-30 demo will maintain its presence there, for fear of...

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