Here’s Alphachannel’s New Laws of Social Media for Brands.
Snapchat Stories Have Spread Across The Dominant Social Media Platforms.
Law #1: Stories are the New Newsfeed.
Snapchat invented Stories, and the under-30 demo will maintain its presence there, for fear of posting content visible to their parents. But the Stories format has grown from a product feature to a content format. Facebook has signaled that Stories is the future of social, having added Snapchat Stories functionality to Facebook, Instagram, WhatsApp and Messenger.
Law #2: The Camera Is the New Keyboard.
The future of sharing starts in the camera interface, not the text entry. Images are primary and words are secondary, not the other way around.
Snapchat’s Evan Spiegel declared, “In the way that the flashing cursor became the starting point…on desktop computers, we believe the camera screen will be the starting point for…smartphones.”
Let our Partner Network propose ideas and budgets for Stories-based content for your brand, based on your messaging and target audience.