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People said SXSW was weird this year. Here’s three cool experiences brands created for the event:

sxsw brand experiences

Casper and The Standard provided 45-minute “refresh rooms” with an On-Staff Mom who offered guests bedtime stories.

sxsw brand experiences

Universal promoted their Tom Cruise film vehicle “The Mummy” with an immersive VR cinema experience using full-motion pod chairs.

sxsw brand experiences

NatGeo created a HoloLens AR experience which mapped Einstein’s famous thought experiments onto the 3D space around you.