Augmented reality enables users on iOS and Android devices to scan objects and images to trigger digital content. AR leverages image recognition and computer vision technology to add a digital layer to the physical world.
Gartner: Marketers Are Piloting AR Experiences
Gartner’s CMO Spend Survey 2016 revealed that augmented reality is one of the 5 technology channels marketers are investing in with innovation budgets.
Have Questions About AR?
AR is a new marketing channel and we expect you to have questions. Reach out below, and we’ll send you examples of AR that brands have already created, along with pricing, timeline and studio information.